By Mosaic RE Dallas | Market Update by Janelle Rawlston | Dallas-Fort Worth | Dallas, Collin & Denton Counties | MBA · Certified Senior Advisor · Relocation | Founder, Mosaic RE Group

Bimbo Bakeries, AT&T, and Goldman Sachs Are Reshaping Where DFW’s Newest Homebuyers Are Landing

If it feels like another household-name company announces a move to Dallas-Fort Worth every few months, that’s not a coincidence. Between 2018 and 2024, DFW attracted more new corporate headquarters than any other U.S. metro, according to CBRE’s analysis of relocation data, and CBRE’s 2025 count put the region first again.

Three moves in particular are worth watching if you’re buying, selling, or relocating here right now. Bimbo Bakeries USA announced in April that it’s relocating its corporate headquarters from Horsham, Pennsylvania, to a new office in Irving. AT&T is moving its headquarters from downtown Dallas to Plano’s Legacy District. And Goldman Sachs is building an 800,000-square-foot campus in Uptown Dallas, set to open in 2028.

None of these moves change home prices overnight. But they do something more useful for buyers paying attention: they show you where demand is headed years before it actually arrives.

What’s Actually Landing in Irving, Plano, and Uptown Dallas?

Bimbo Bakeries USA**, which describes itself as the largest commercial baking company in the U.S.,** is moving its senior leadership into a new headquarters at 5525 MacArthur Boulevard in Irving, according to the company’s own announcement. The move puts it closer to Grupo Bimbo’s global office in Mexico City and consolidates leadership near the bakeries and distribution facilities it already runs across DFW.

AT&T’s relocation is bigger in scale. The company’s headquarters move to Plano is tied to a $1.3 billion Legacy District project, with partial occupancy targeted for as early as late 2028 and a goal of roughly 10,000 employees on campus over the following decade. It joins an area that already includes Toyota’s North American headquarters and JPMorgan Chase’s regional campus.

Goldman Sachs, meanwhile, is investing roughly $500 million in its Uptown Dallas campus, with room to eventually employ more than 5,000 people locally**. It’s part of a wider wave of financial firms building up their presence in Texas.**

Why Do Corporate Headquarters Actually Move Home Prices?

One company relocating doesn’t reshape a housing market by itself. What moves prices is the combination that comes with it: a concentrated wave of relocating employees who often arrive with employer relocation support and shorter timelines, a construction and leasing cycle that plays out over years, and a ripple effect on nearby retail and infrastructure that makes the surrounding area more desirable long after the ribbon-cutting.

That’s why the effect shows up in stages. Land near a new corporate campus tends to move first, then existing homes in the surrounding submarket, then the broader suburb as amenities catch up. Buyers who understand that timeline have more room to act early than a single headline about a company’s move might suggest.

What This Means for You

If you’re relocating to DFW for a role at one of these companies, or considering a move ahead of the Legacy District or Irving buildout, the window between an announcement and an office opening is exactly when local knowledge matters most. Construction timelines shift, and the neighborhoods positioned to benefit aren’t always the obvious ones on a map. In our work with relocating buyers across Dallas and the northern suburbs, we often see commute time, school preferences, and proximity to major employment centers shape the search long before a move is finalized.

If you’re already in DFW and simply curious what a new employer down the road could mean for your own equity, it’s worth watching inventory and pricing in West Plano and around Las Colinas over the next two years, well before either project is fully staffed.

What’s Already Built Around These New Campuses?

Neither Irving nor Plano is starting from scratch. Irving’s Las Colinas area is already an established mixed-use community, with office towers, shops, and homes around its own urban center, served by the DART Orange Line. Plano’s Legacy District has drawn major employers for years, including Toyota, JPMorgan Chase, and Liberty Mutual, alongside the Legacy West shopping and dining district. That existing base means new arrivals land in areas that are already built to absorb them, rather than waiting for amenities to catch up.

FAQ

Why Do Corporate Relocations Affect Home Values?
Large relocations bring waves of employees who often need housing quickly, frequently with employer relocation support, adding concentrated demand near the new offices. The effect typically builds over several years rather than happening immediately.

Where Is Bimbo Bakeries USA’s New Headquarters Located?
Bimbo Bakeries USA is relocating its corporate headquarters to 5525 MacArthur Boulevard in Irving, Texas, moving from its previous base in Horsham, Pennsylvania.

When Will These New DFW Offices Actually Open?
Timelines vary. AT&T is targeting partial occupancy of its Plano headquarters as early as late 2028, and Goldman Sachs expects to move employees into its Uptown Dallas campus in 2028. Bimbo Bakeries USA’s Irving office is already open, with senior leadership working there and more corporate roles being recruited.

If you’re relocating to DFW for a new role, or you’re already here and wondering what any of this means for your own home’s value, we’d love to help you make sense of it.

Let’s connect. 

Blog Article by Janelle Rawlston | with Mosaic RE Group at Compass, Kaity Gonzalez and Kristi Stacy 

Let Mosaic RE Group guide you through your next move, and make your experience seamless. Call us at 469-360-2161 or email us at mosaicregroup@compass.com.